CJ hosts K-culture festival in America
By Kwon Mee-yoo CJ E&M, a media-centered subsidiary of CJ Group, is hosting KCON2014, the largest Korean culture convention in the United States, Aug.9-10. The downtown Los Angeles festival will cover "hallyu," or the Koreanwave, with everything from K-pop concerts to Korean fashion, food,technology and even automobiles. This is the third year for KCON, and CJ aims to double the size of theconvention and draw some 40,000 visitors. The highlight of the U.S. K-culture convention will be K-pop concerts organized by Mnet's M!Countdown, and headlined by the nine-member girl group Girls'Generation. BTS (aka Bangtan Boys) will also perform. Additionalperformers have yet to be announced. KCON 2014 will also host fan meetings and other fan engagementevents for K-pop fans to see their favorite singers up close, as well asfeature dance workshops and Korean food cooking classes. CJ plans to increase the number of booths at the convention tointroduce more Korean companies to North America. In cooperationwith the Small & Medium Business Administration, KCON will provideopportunities for overseas expansion to small companies. KCON was founded in 2012 at the Verizon Wireless Amphitheater inIrvine, Calif. , and the K-culture fest attracted some 10,000 people tothe event, which featured the likes of EXO-M, 4Minute, B.A.P. and VIXX. The convention grew into one of the largest Asia-related conventions injust two years, and KCON 2013 drew about 20,000 visitors. At a K-pop concert at the Los Angeles Memorial Sports Arena, G-Dragon, EXO, f(x) and Teen Top performed, and Korean films, music,television shows, food, fashion and beauty secrets were introduced tothe U.S. audience at 75 booths operated by Korean companies. For more information, visit www. kconusa. com.
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2014년 6월 4일 수요일
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